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What's Important to you as the Consumer?

Tuesday, May 14, 2024   /   by Annie Junker

What's Important to you as the Consumer?

What's Important to you as the Consumer?
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What's More Important to you as the Consumer?

As a consumer, we want you to ask yourself "what's most important to me? Should I work with a seasoned professional who knows the market inside and out and will put in the work to get me the best possible return on my investment? Or should I work with a real estate agent at a discounted rate?"

In the realm of real estate, what's paramount is maximizing a return on investment (ROI) while experiencing a seamless and satisfactory transaction. While cost-saving measures are tempting, particularly through discount real estate companies, a seller's priority should be rooted in the long-term value and quality of their investment. Quality representation and expertise often correlate with a higher ROI in real estate.

Our agents with The Chris Small Group offer a comprehensive suite of services, including market analysis, negotiation skills, and personalized guidance throughout the buying or selling process. We are a full-service boutique agency and do what we can to go above and beyond for our clients.

Another significant consideration for a seller or buyer should be the expertise and track record of the real estate professionals they engage with. While discount companies may offer lower fees, they might lack the experience, training, local market knowledge, and negotiation prowess crucial for securing the best deals or selling properties at optimal prices.

Ultimately, the potential savings from using discount services may pale in comparison to the financial gains and peace of mind derived from partnering with seasoned professionals who prioritize their client's interests and deliver exceptional results. Thus, in the pursuit of a great ROI in real estate, we highly recommend prioritizing value over discounts, seeking out professionals who can maximize the profitability and satisfaction of your investments.

Our team at The Chris Small Group has over 40 years of experience with Richmond real estate. We are here to help be a friend and guide, answer any questions you have, and work to have a seamless transaction for you, our client. Please reach out to learn more!

804-350-0879 | chris@smallre.net | chrissmallgroup.com

*In 2023, 83% of our listings sold at or over the list price, and 61% sold OVER the list price!


It is my responsibility as your REALTOR® to ensure that when others around you are lowering their expectations, this becomes the time for us to switch gears and discover how to leverage the market effectively to achieve your goals.

If you would like to know more about the current market, or if you have any general real estate questions, call or text me on my cell phone at 804-350-0879 or you can email me at chris@smallre.net.

If you are looking to begin a home search, visit my website to get started!

    3023 Hanover Avenue
    Museum District
    12 North Crenshaw Avenue
    Museum District
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    Additional resources
    We are select partners with REALM and Leverage Global Partners. What does this mean for you as our client? If you are looking to relocate or buy a second home in an entirely different city (or on a different continent!), Small and Associates has you covered. As a member of these exclusive networks, we work with other like-minded agents and to put you in touch with the right REALTOR® outside of the Central Virginia area. If you or someone you know has been considering a unique move, let us be your guide.
    To learn more, click the links below:
    In addition to being a partner to two exclusive global networks, I am a proud member of the Institute for Luxury Home Marketing and am a Certified Luxury Home Marketing Specialist. This means that I will market your property to the highest standards with access to the latest trends in the industry. I am the only Real Estate professional in the Central Virginia area with this designation!
    Are you interested in buying a second home but, aren't ready to fully commit to another property? As a part of our partnership with REALM, we can direct you to properties all over the world with Pacaso. Pacaso is Luxury Co-Ownership where you have the ability to  own a second house for 1/8 of the cost. Click here to learn more and to start shopping!
    Are you looking for your own slice of "La Dolce Vita"? Small and Associates has the connections to make it happen. We have personal contacts with firms in Italy and would be happy to help with your home search and make an introduction!
    Client Testimonial: Click the link below to hear from Sarah Merriman, a client of Chris Small. Thank you for your kind words Sarah! It's always been an honor to help you with your Real Estate goals.
    Client Testimonial from Sarah Merriman
    The Chris Small Group at Small and Associates
    At The Chris Small Group, we embrace today's dynamic Real Estate market with fresh and strategic approaches to deliver optimal results. Our mission is to craft customized marketing plans that align precisely with the current market landscape. We commit to delivering exceptional outcomes that resonate with trends and buyer preferences. With our unmatched understanding of market dynamics, we ensure our clients' homes stand out and captivate potential buyers. Trust our expertise to maximize your property's exposure and generate genuine interest. Choose The Chris Small Group and experience the transformative power of our innovative and market-savvy approach in today's evolving real estate landscape.
    A Story of a Sale: 3301 West Franklin Street
    Chris Small, Broker | Owner
    Luxury Real Estate Specialist

    804-350-0879 | chris@smallre.net
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    Richmond, VA 23221

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    Small & Associates Real Estate, Inc.
    3103 Ellwood Ave.
    Richmond, VA 23221

    Listings Last Updated: May 29, 2024 Feed Last Updated: May 29, 2024

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