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Buyer Letters

Monday, April 29, 2024   /   by Annie Junker

Buyer Letters

Buyer Letters
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Buyer Letters

Writing a buyer letter to the owner when making an offer on a house might seem like a good idea at first, as it allows you to personalize your offer and potentially appeal to the seller on an emotional level. However, there are several reasons why it might not be the best approach:

  1. Fairness: Not all buyers might have the ability or inclination to write such a letter. It could create an uneven playing field where those who are more skilled at crafting persuasive letters have an advantage over others.

  2. Fair Housing Laws: In some regions, there are strict fair housing laws that prohibit discrimination based on factors such as race, religion, or family status. A buyer letter could inadvertently reveal information about the buyer that could be interpreted as discriminatory by the seller, opening up potential legal issues.

  3. Seller's Emotions: While a heartfelt letter might tug at the seller's heartstrings, it could also backfire if the seller becomes emotionally attached to a particular buyer, potentially clouding their judgment and leading them to make a decision based on sentiment rather than objective factors like the offer price and terms.

  4. Privacy Concerns: The buyer's letter might reveal personal information that the buyer would prefer to keep private, such as their financial situation, reasons for buying the property, or future plans for the home. Once this information is disclosed, the buyer loses control over how it is used or shared by the seller.

  5. Professionalism: Some sellers might prefer to keep the transaction strictly professional and focus solely on the terms of the offer rather than being swayed by personal appeals. A buyer's letter could be seen as unprofessional or even manipulative in such cases.

Overall, while a buyer letter might seem like a heartfelt gesture, it's important for both buyers and sellers to approach real estate transactions with professionalism and adhere to fair housing laws to ensure a fair and legally sound process.

If you would like to know more or have any questions, I would be happy to schedule a time to sit down and chat!
804-350-0879 | chris@smallre.net | chrissmallgroup.com


It is my responsibility as your REALTOR® to ensure that when others around you are lowering their expectations, that this becomes the time for us to switch gears and discover how to leverage the market effectively to achieve your goals.

If you would like to know more about the current market, or if you have any general real estate questions, call or text me on my cell phone at 804-350-0879 or you can email me at chris@smallre.net.

If you are looking to begin a home search, visit my website to get started!

    2814 Kensington Avenue #8
    Museum District
    Showings begin 4/18 | Open House Weekend: 4/20 and 4/21, 1-4 PM
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    Additional resources
    We are select partners with REALM and Leverage Global Partners. What does this mean for you as our client? If you are looking to relocate or buy a second home in an entirely different city (or on a different continent!), Small and Associates has you covered. As a member of these exclusive networks, we work with other like-minded agents and to put you in touch with the right REALTOR® outside of the Central Virginia area. If you or someone you know has been considering a unique move, let us be your guide.
    To learn more, click the links below:
    In addition to being a partner to two exclusive global networks, I am a proud member of the Institute for Luxury Home Marketing and am a Certified Luxury Home Marketing Specialist. This means that I will market your property to the highest standards with access to the latest trends in the industry. I am the only Real Estate professional in the Central Virginia area with this designation!
    Are you interested in buying a second home but, aren't ready to fully commit to another property? As a part of our partnership with REALM, we can direct you to properties all over the world with Pacaso. Pacaso is Luxury Co-Ownership where you have the ability to  own a second house for 1/8 of the cost. Click here to learn more and to start shopping!
    Are you looking for your own slice of "La Dolce Vita"? Small and Associates has the connections to make it happen. We have personal contacts with firms in Italy and would be happy to help with your home search and make an introduction!
    Client Testimonial: Click the link below to hear from Sarah Merriman, a client of Chris Small. Thank you for your kind words Sarah! It's always been an honor to help you with your Real Estate goals.
    Client Testimonial from Sarah Merriman
    The Chris Small Group at Small and Associates
    At The Chris Small Group, we embrace today's dynamic Real Estate market with fresh and strategic approaches to deliver optimal results. Our mission is to craft customized marketing plans that align precisely with the current market landscape. We commit to delivering exceptional outcomes that resonate with trends and buyer preferences. With our unmatched understanding of market dynamics, we ensure our clients' homes stand out and captivate potential buyers. Trust our expertise to maximize your property's exposure and generate genuine interest. Choose The Chris Small Group and experience the transformative power of our innovative and market-savvy approach in today's evolving real estate landscape.
    A Story of a Sale: 3301 West Franklin Street
    Chris Small, Broker | Owner
    Luxury Real Estate Specialist

    804-350-0879 | chris@smallre.net
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