Staging Your Home
 

When selling your home, it's important to have a professional eye and design... here's why:

Using a professional stager when selling your home can be highly beneficial for several reasons. Here are some key points on why professional staging is important and statistics regarding the rate of return when staging a home:

1. First Impressions: When potential buyers visit your home, the first impression they get is crucial. Professional staging helps create an appealing and inviting atmosphere that showcases the home's best features. It helps buyers visualize themselves living in the space, increasing their emotional connection to the property.

2. Highlighting the Home's Potential: A professional stager has expertise in highlighting the unique features and potential of your home. They can strategically arrange furniture, use proper lighting, and make effective use of space to showcase the property's best attributes. This can significantly increase the perceived value of the home.

3. Stand Out from the Competition: In a competitive real estate market, staging can make your home stand out from similar properties. According to the National Association of Realtors (NAR), 53% of real estate agents believe that staging helps decrease the time a home spends on the market.

4. Maximizing Space: Professional stagers are skilled at arranging furniture and decor to optimize the use of space. They can create an open and spacious feel, even in smaller homes. This can help potential buyers see the true potential of each room and prevent them from feeling cramped or overwhelmed.

5. Online Presence: In today's digital age, most buyers begin their home search online. Staged homes tend to photograph better and have a more appealing online presence. According to NAR, 44% of buyers begin their search online. Quality listing photos of a professionally staged home can attract more potential buyers and generate greater interest.

Now, let's look at statistics regarding the rate of return when staging a home:

1. According to the National Association of Realtors (NAR), the majority of buyers' agents believe that staging has an effect on their clients' perception of a home. In the 2021 Profile of Home Staging report, 82% of buyers' agents said staging made it easier for buyers to visualize the property as their future home.

2. In the same report, 23% of buyers' agents indicated that staging a home increased the dollar value offered by buyers between 1% and 5% compared to similar unstaged homes.

3. The Real Estate Staging Association (RESA) reported that on average, professionally staged homes spent 73% less time on the market compared to unstaged homes.

4. According to RESA, the average return on investment (ROI) for home staging is approximately 586%. This means that for every dollar spent on staging, homeowners can potentially receive a return of $5.86.

These statistics demonstrate that professional staging can have a significant impact on a home's perceived value, buyer interest, and selling time. It is an investment that can yield a high return and increase the chances of a successful sale in a competitive real estate market.

Reach out with any questions - I would love to help!  804-350-0879 | chris@smallre.net | chrissmallgroup.com

-----

It is my responsibility as your REALTOR® to ensure that when others around you are lowering their expectations, that this becomes the time for us to switch gears and discover how to leverage the market effectively to achieve your goals.

If you would like to know more about the current market, or if you have any general real estate questions, call or text me on my cell phone at 804-350-0879 or you can email me at chris@smallre.net.

If you are looking to begin a home search, visit my website to get started!