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Myth vs. Reality: Staging

Thursday, April 4, 2024   /   by Annie Junker

Myth vs. Reality: Staging

Myth vs. Reality: Staging

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Myth vs. Reality: Staging

Myth: Staging a home is unnecessary; buyers can visualize the potential of an empty space.

Reality: While some buyers may have a keen imagination, most find it difficult to visualize the potential of an empty space. Staging helps create a visual representation of how rooms can be utilized, making it easier for potential buyers to imagine themselves living in the space.

Myth: Staging a home is expensive and time-consuming.

Reality: While staging can require an initial investment, it doesn't have to break the bank. There are various levels of staging, from simple decluttering and rearranging furniture to hiring professional stagers for a complete transformation. We have a fabulous stager who does an incredible job on every property we list - thank you, Johnathan, Jon, and the entire Jsquared team! 

Additionally, the cost of staging is often offset by the potential increase in sale price and decreased time on the market.

Myth: Staging only matters for high-end or luxury properties.

Reality: Staging is beneficial for homes across all price ranges. Regardless of the property's value, staging helps highlight its best features, improves its appeal, and enhances the overall impression for potential buyers.

Myth: Staging is all about decorating and making the home look pretty.

Reality: While aesthetics are important, staging goes beyond mere decoration. It involves depersonalizing the space, maximizing its potential, and emphasizing its key selling points. Effective staging aims to create a neutral, inviting environment that appeals to a wide range of potential buyers.

Myth: Staging is only necessary for vacant homes.

Reality: Even occupied homes can benefit from staging. Staging helps streamline the presentation of the property, minimize distractions, and highlight its best features. It also allows sellers to showcase their home in its best possible light, regardless of whether they are still living in it.

Myth: Staging guarantees a quick sale at a higher price.

Reality: While staging can significantly improve the marketability of a home, there are no guarantees in real estate. Numerous factors influence the sale of a property, including location, market conditions, pricing strategy, and the overall condition of the home. Staging is just one tool in a comprehensive marketing strategy aimed at attracting potential buyers and maximizing the property's value.

In conclusion, while staging a home may involve some investment of time and resources, its benefits in terms of enhancing the property's appeal, accelerating the sale process, and potentially increasing its sale price are well-documented.

If you would like to know more or have questions about how staging can benefit you as a seller, reach out!

804-350-0879 | chris@smallre.net | chrissmallgroup.com


It is my responsibility as your REALTOR® to ensure that when others around you are lowering their expectations, that this becomes the time for us to switch gears and discover how to leverage the market effectively to achieve your goals.

If you would like to know more about the current market, or if you have any general real estate questions, call or text me on my cell phone at 804-350-0879 or you can email me at chris@smallre.net.

If you are looking to begin a home search, visit my website to get started!

3306 Monument Avenue
Museum District
612 West Franklin Street #UB11
The Prestwould
13213 Edmonton Drive
6 South Arthur Ashe Boulevard

Museum District
2909 Ellwood Avenue

Museum District
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Additional resources
We are select partners with REALM and Leverage Global Partners. What does this mean for you as our client? If you are looking to relocate or buy a second home in an entirely different city (or on a different continent!), Small and Associates has you covered. As a member of these exclusive networks, we work with other like-minded agents and to put you in touch with the right REALTOR® outside of the Central Virginia area. If you or someone you know has been considering a unique move, let us be your guide.
To learn more, click the links below:
In addition to being a partner to two exclusive global networks, I am a proud member of the Institute for Luxury Home Marketing and am a Certified Luxury Home Marketing Specialist. This means that I will market your property to the highest standards with access to the latest trends in the industry. I am the only Real Estate professional in the Central Virginia area with this designation!
Are you interested in buying a second home but, aren't ready to fully commit to another property? As a part of our partnership with REALM, we can direct you to properties all over the world with Pacaso. Pacaso is Luxury Co-Ownership where you have the ability to  own a second house for 1/8 of the cost. Click here to learn more and to start shopping!
Are you looking for your own slice of "La Dolce Vita"? Small and Associates has the connections to make it happen. We have personal contacts with firms in Italy and would be happy to help with your home search and make an introduction!
Client Testimonial: Click the link below to hear from Sarah Merriman, a client of Chris Small. Thank you for your kind words Sarah! It's always been an honor to help you with your Real Estate goals.
Client Testimonial from Sarah Merriman
The Chris Small Group at Small and Associates
At The Chris Small Group, we embrace today's dynamic Real Estate market with fresh and strategic approaches to deliver optimal results. Our mission is to craft customized marketing plans that align precisely with the current market landscape. We commit to delivering exceptional outcomes that resonate with trends and buyer preferences. With our unmatched understanding of market dynamics, we ensure our clients' homes stand out and captivate potential buyers. Trust our expertise to maximize your property's exposure and generate genuine interest. Choose The Chris Small Group and experience the transformative power of our innovative and market-savvy approach in today's evolving real estate landscape.
A Story of a Sale: 3301 West Franklin Street
Chris Small, Broker | Owner
Luxury Real Estate Specialist

804-350-0879 | chris@smallre.net
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3103 Ellwood Ave.
Richmond, VA 23221

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